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This update is primarily about the launch of a very helpful book about LinkedIn, and an amazing launch day offer I would not want you to miss out on just because I failed to let you know. 

The LinkedIn phenomenon

Maybe it's the fact that LinkedIn now boasts over 200 million members, with a new member joining every 2 seconds, that helps explain why lately I've noticed a decided change among professionals and business owners in their attitudes to LinkedIn. 

I'm seeing, in quite a marked way, a readiness to learn more about LinkedIn and a keenness to learn about LinkedIn and how best to use it to help their business or career.

And they want to know the theory and "how to" in an easily digestible form, with practical guidance on putting the theory into practice, preferably with some case studies to show what is possible in a real world situation,

The book

So it's very timely that my friend Chris Muccio and his colleague Peggy Murah are launching a completely new edition of their Amazon best-seller, 42 Rules for 24 Hour Success on LinkedIn. 

I'm pleased to say I get a mention in the book, but that's not why I'm recommending it. I'm working with the authors to help the launch and make the offer because, quite simply, I believe that anyone who wants to use LinkedIn effectively should get the book, digest it and put into practice the practical, powerful advice it contains.

The book includes:

• Business Roadmap - an innovative, yet simple to understand methodology for you to follow
• Tips - over 100 tips and tactics
• 12 LinkedIn Case Studies - providing a great way to learn how others are using LinkedIn to generate their results

It's written in a very accessible, fast-paced style and is chock-full of good, practical, road-tested advice you can put into practice straight away.

(I live and breathe LinkedIn, and I've got new insights and new ideas from the book already!) 

The special offer

To help launch the book, Chris and Peggy have gathered together a significant group of leading authors and experts to provide you with a great offer - one that can help you build a successful business or career. 

You can go here now to find out what's going on: http://www.42for24.com

If you purchase their book: 42 Rules for 24 Hour Success on LinkedIn - 2ndEdition on Tuesday, September 17th, you can also receive at least 20 free bonuses to help you grow your business.

All you have to do is go to http://www.42for24.com and follow the link to purchase your copy at Amazon.com.  

So don't delay, claim your copy of this book on September 17th.*

Des

*PS: for my Australian & New Zealand friends, there is still time, as the launch is Sept 17th US time!

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