[Social Business Bites] Getting Influencers Onside | Social Media Tools

[Social Business Bites] Getting Influencers Onside | Social Media Tools | Why Google+?

Published: Thu, 06/19/14

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This is the 15th issue of your Social Business Bites. If you want to check back on any previous issue, they are all at the archive page.

Each week as I'm scanning ridiculous amounts of information about social media, I look out for a few choice items for Social Business Bites. It's my fervent hope that you'll find each week at least one item of interest, and indeed of value for your business.

Do please let me know if you would like to see more - or less - of any type of content.

This week there is a real gem I just noticed today, with 61 social media tools to help small businesses manage the sometimes overwhelming task of keeping up. and an interesting article on how you can connect and interact with people of influence in your target market. Also a challenging item on Google+.

So without further ado, here is the list of items this week:

Getting Influencers Onside
Social Media Tools
Why Google+ ?

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How to identify, build and retain social media influencers

Luke Chitwood, The Next Web | Short link: http://tnw.co/1nRV8IZ

When people tell me how some social media service provider has helped them increase their followers by x thousand and are clearly stoked by that, I can't help wondering how many of those followers are influencers - i.e. people whose opinion or words may prompt others to take action, like buying the products or services of the person I'm speaking to.

This article provides practical advice on how to find people of influence in your market sector, and how to build productive relationships with them.

61 Best Social Media Tools for Small Business

Kevan Lee, Buffer Blog | Short link: http://bit.ly/1lNmJ9N

Some of the tools listed and explained here, such as Buffer, are pretty well known, some were new to me. I saw several tools I have not used or not used enough, which I believe can make my social media activity more productive for less effort.

The list includes dashboard/management tools, tools for Twitter & Facebook, for analytics and monitoring, and for social media content, especially visual content, plus Wordpress plugins and miscellaneous other tools.

Dive in.

Why Your Business Should Use Google+

Amanda Clark, Business 2 Community | Short link: http://bit.ly/1w0GOBf

When I mention Google Plus (Google+) to business people, I generally get one of two reactions: a) "Google what?" or b) "Oh no, not another platform we have to deal with!"

But much as there may be need for some additional learning and some additional time allocation, it's in every business owner's interest to:

understand how Google+ works and why it is important
have an up to date Google+ profile and consider a business page too
use Google+ to improve the business's "findability" on Google search

This article explains why, succinctly. A quick read and a good one.

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Till next time

Be well, be social :)

Des

PS: Do you know a business owner who is frustrated at not being able to get a serious handle on social media for their business? On one of my VIP Days they can have my undivided attention for a whole day (or half day) to focus, one-on-one, exclusively on their business, and how to fully integrate social media with their overall business strategy. Using a video connection means they don't have to travel. And yes, there is of course a special rate for any reader of Social Business Bites: or your business colleague or friend! - just let me know :)

PPS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link (there is an easy unsubscribe link in every update).

My contact details

Phone: International +61 413 089 355 Australia 0413 089 355

Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).

Email: deswalsh@webartsco.com

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