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Myth Busted: My Industry Isn't A Good Fit For Social Media
Jayson DeMers - Forbes | Short link: http://onforb.es/1m7GTv9
This article made me think of conversations like this:
Person at networking event: "So what do you do Des?"
Me: "Blah blah blah social media blah blah blah."
Person...: "Oh, social media doesn't work for our industry/business/market."
At that point I usually
see someone on the other side of the room I need to talk to and make my escape.
This article tackles the "won't work for us" argument very well.
Regardless of your niche or industry, your customers or clients are on social media: it's just up to you to figure out which platforms they're using, and how best to
reach them.
Gallup Survey Says Most Consumers Not Influenced by Social Media
Christie Barakat - SocialTimes | Short link: http://bit.ly/1lOkQ0J
Like all survey reports, this one needs to be read
carefully. But there is no doubt it could upset quite a few companies' social media strategies, especially those that are more about broadcasting one-way messages than about any attempt to actually connect with their audiences and engage in conversation.
According to Gallup, companies looking to acquire new customers should engage their existing customers and inspire them to advocate on their behalf.
Companies looking to be part of the conversation should adjust their strategies to focus on authenticity, responsiveness and compelling content...
The Current
State of Content Marketing 2014
Marketing Tech Blog | Short link: http://bit.ly/1qvL6y5
For the benefit of those not into online marketing jargon (and frankly, I had to
check on this), "content marketing" emphasizes the provision of quality content - contrasted with traditional pitching of products and services. As the Content Marketing Institute observes:
The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
This article contains and comments on an excellent infographic, with lots of fascinating information. For example, content marketing is 62% less expensive than traditional marketing, but results in 3
times more leads.
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Till next time
Be well, be social :)
Des
PS: Do you know a business owner who is
frustrated at not being able to get a serious handle on social media for their business? On one of my VIP Days they can have my undivided attention for a whole day (or half day) to focus, one-on-one, exclusively on their business, and how to fully integrate social media with their
overall business strategy. Using a video connection means they don't have to travel. And yes, there is of course a special rate for any reader of Social Business Bites: or your business colleague or friend! - just let me know :)
PPS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link (there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413 089 355 Australia 0413 089 355
Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).
Email: deswalsh@webartsco.com
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