Please note: You are receiving this newsletter because you signed up to receive information from Des Walsh. If
you do not wish to receive any further such communications, please click this Unsubscribe link or the one at the bottom of this email.
Hi,
Here is your latest issue of Social Business Bites. 3 items this week.
______________________________________________________________
Google+ and LinkedIn drive few, but more engaged social referrals compared to
Twitter, Facebook, and Pinterest
Short link: http://tnw.co/1fw7pQa
This item reports on the results of a survey designed to answer the question, relating to activity on social networks, "What is our behavior post-click, when we actually interact with a link one of our friends shared socially?"
The results, illustrated nicely in an infographic,
show why it is worth looking closely at how Google+ and LinkedIn feature in our social media strategy. As the article says:
We already know that LinkedIn and Google+ drive very few referrals compared to their competitors. Yet it turns out the traffic they do drive, is actually quite high on the quality scale.
YouTube
is, however, "the undisputed champion" when it comes to social network engagement, as shown by its having the highest number of pages views, lowest "bounce" rate and longest average duration of visits.
Why chat apps are the next 'breed' of social networks
Short link: http://cnb.cx/1fNtDtJ
Some pundits are saying that Facebook's
$19 billion bet in acquiring WhatsApp is a big mistake.
Clearly Facebook disagrees.
But
there is a bigger story about these "chat apps" generally. This article provides some context and illustration, not neglecting to include examples from Asia.
"The likes of WhatsApp, WeChat, Kakao Talk and Line - are the future of social networking," Claus Mortensen, a director of IDC's
Asia-Pacific emerging technology research group told CNBC. "They are the next breed of social networks, especially in emerging Asia where the use of social networks is highly mobile."
LinkedIn's Content Publishing Flood: 4 Tips for Staying Afloat
Short link: http://bit.ly/1fNAPG9
I still meet people who can't be swayed from their belief that LinkedIn is nothing more than a glorified repository of resumes. Whereas it is a lot more, and becoming more, rapidly.
For one thing, it is becoming much more of a content publishing platform, not just for a few high profile "influencers" invited by LinkedIn, but for all
members. Currently, the most obvious example of that is the new feature being rolled out for each member to be able to create and publish blog posts on the platform.
I used the feature for the first time just under a week ago -see The Art of Coaching Provocatively - and the results, in terms of views, shares and likes, have encouraged me to do more.
This is an excellent guide to what is happening, with four really good "tips for staying afloat".
The author observes:
"If you participate, whenever anyone visits your profile, they'll see a summary of your latest work, positioned just under your head shot. More importantly, your posts show up in LinkedIn's article search, making
it increasingly likely that your audience will grow exponentially over time. What's not to like about that?"
_____________________________________________________
Till next time
Be well, be social :)
Des
PS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this
link (there is an easy unsubscribe link in every update).
PPS: If you have any questions about any of these weekly bites, please email me at deswalsh@webartsco.com and I will do my best to answer or, if more appropriate, to point you
in a direction where you can hopefully get a good answer.
PPPS: I have a new program to announce soon, hopefully by next week. I'm excited about it and I'm told others will be too! Watch this space.
My contact details
Phone: International +61 413 089 355 Australia 0413 089 355
Skype: deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it
up).
Email: deswalsh@webartsco.com
_____________________________________