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Hi 

3 Fresh, Juicy Bites this week 

• Visual content to increase conversions
• The end of free social media marketing?
• Social media for B2B companies

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Browse previous issues of Social Business Bites at this link

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This Week's Bites

How Small Businesses Can Use Visual Content and Increase Conversions  Tom More

http://www.convinceandconvert.com/content-marketing/how-small-businesses-can-use-visual-content-and-increase-conversions/

Displaying amazing visual content online isn't reserved for top dogs - companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions.

Some good tips here, including:

• using free tools for great visual content (and a link to some such tools)
• sharing your competition's content (with a twist)
• remember design - how you display content as well as what you display

Pay to play: the end of free social media marketing?  David Moth

http://www.theguardian.com/media/2014/sep/15/pay-to-play-the-end-of-free-social-media-marketing  

Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts if they want to engage with their target audience.

As Facebook, Twitter, Pinterest and other social networking platforms try to squeeze more revenue from users, the halcyon days of gaining a lot of business traction from "organic" content, versus paid, seem to be fading fast.

This article offers no solution, but does includes some stats which spell out some of what is happening. 

Five Reasons B2B Companies Should Use Social Media  Richard H. Hicks

https://www.linkedin.com/pulse/article/20140917180723-97821958-five-reasons-b2b-companies-should-use-social-media

In comparison to their B2C counterparts, B2B companies have been slower to adopt social media as a vital part of their marketing. However, there are a myriad of ways companies can use social media to help grow business.

1. Forge higher engagement with business partners
2. Show your expertise
3. Get to know your customer
4. Raise brand awareness
5. Search engine optimization

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Looking for previous issues of Social Business Bites? Here's the link.

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Till next time

Be well, be social :)

Des

PS: Do you know a business owner or C-level executive who understands the crucial importance of social media but wants help in sorting out the practicalities? That's who I designed my VIP Days for social business strategy. I explain it this short video. If you could pass that link on I would be most grateful - and, no false modesty, I sincerely believe you would be doing that friend or colleague a bit favor!  Here is the video link again http://youtu.be/MycI9-FNtoo

PPS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link (there is an easy unsubscribe link in every update).

My contact details

Phone: International +61 413 089 355    Australia 0413 089 355

Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).

Email: deswalsh@webartsco.com

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