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Hi
Three items this week:
- "Perfect" Posts for Social Media
- Six Tips for Building Your Social Network
- Co-creating a Social Business
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For posting to social media one size and even one style definitely does not fit all platforms. This guide, in infographic format, is excellent for
anyone who wants to know the key points to note and take care of when posting to a number of platforms: Blogs, YouTube, Facebook, Twitter, Pinterest, Google+, Vine, and Tumblr.
It shows the different layouts of the various platforms and provides quite specific recommendations on posting to each. There is also a chart which purports to
show the best times for posting to several of the platforms mentioned above and to LinkedIn.
In the comments on the post, I mentioned my three main reservations. First, I don't agree that blog posts need to be kept under 500-800 words. The right number? It depends. Second, it does not provide guidance on LinkedIn posting. And on
the claimed "optimum timing" for social posting, it doesn't mention the need to adjust for different timezones: also, it's important to build an understanding of where and when our particular target maket groups are going to be using particular social media platforms.
But good value, definitely. 4 out of 5 for me (while acknowledging that Vine
is not a platform I've used). Do let me know if you find the post/infographic helpful (or not!).
Another excellent post with a title that is a tad misleading. It would have been more accurate to say that it provides six tips for building a social network well, or maybe "to last". But then it might not have got my
attention, or yours.
It really is a good, easy to remember "code of practice" for using social media for business.
It
also demonstrates, in one particular, how not to do social media effectively, in that it incorporates two plugs for particular products that are only in the most peripheral way related to the subject line. Lesson: if you are writing a post to plug a product, make sure the topic and the product fit neatly together.
No prize for guessing the inept placement of products. And in case you missed them, they are listed, with links, at the bottom.
But it is still a useful post.
This post is not a light read, but it is a good one. Among other things it can help a business owner or other team leader develop an answer to the crucial question "But how do I get my people on board with this (social business)?"
It's written for an enterprise level audience, but
the argument, the explanations and the excellent graphics are worthwhile for any of us in business, government or the not-for-profit sector.
It's the first of a four part series, to cover in turn the author's four stages of creating a social business:
- Early Adoption
- Critical Mass Adoption
- Mainstream Adoption
- Sustainable Adoption
This first in the series sets out the overview and then, as the title indicates, focuses on the Early Adoption stage, with challenges and strategies
outlined.
Of the three items in this issue of Social Business Bites, this is the meatiest. Or, if you will, it's the good wine kept till last.
(The piece could
have done with a sub-editor - you may have to read the odd sentence twice to get over the bumps.)
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Browse previous issues of Social Business Bites at this link
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Till next time
Be
well, be social :)
Des
PS: Do you know a business owner who is frustrated at not being able to get a serious handle on social media for their business? On
one of my VIP Days they can have my undivided attention for a whole day (or half day) to focus, one-on-one, exclusively on their business, and how to fully integrate social media with their overall business strategy. Using a video connection means they don't have to travel. And yes, there
is of course a special rate for any reader of Social Business Bites: or your business colleague or friend! - just let me know :)
PPS: If you are not on the list
yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link (there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413 089 355 Australia 0413 089 355
Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).
Email: deswalsh@webartsco.com
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