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Hi
Three items this week:
- Have You Twoopled Yet?
- Getting Personal with Your Social Media
- Report on Digital Transformation - Customer Journey Still not the Priority
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I'm not completely sure how this works or whether I'll be changing the setting from online to offline. But with new apps
that look as if they might add value and where there is a personal web address (url) I like to get in early and register my username before any namesakes get to it. My preference is to have just <deswalsh> without any numbers. I don't always make it in time but I did for this: so my Twoople url is http://twoople.com/deswalsh
They promote the idea that you put this url on your business card and website to encourage people to contact you.
Apparently the process works better via the phone than via the web. I could not find the app (Android) via my phone but downloaded it to the phone from the
PlayStore web site, via my laptop.
I've now had a chat, apparently with the app founder: went very smoothly.
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Looking for previous issues of Social Business Bites? Here's the link.
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Get Personal: Target Your Social Media for Greater Results
It's one of the great paradoxes of
social media, that for many of us the more active we get with social media for business the more we look for tools to simplify and automate some or all of the process, which kind of flies in the face of this whole caper being "social". Doesn't it?
That at least seems to be what's making the bee buzz in this writer's bonnet.
So if you get irritated by the automated direct messages ("auto DMs") on Twitter, thanking you for connecting and immediately pitching some other site or product, you will likely be saying "Yes!" a few times as you read this piece. Similarly if you are getting some of those "personal" but very salesy messages through the LinkedIn message system.
But
the article is not just a rant. The writer concludes with some practical suggestions for putting the personal (back) into social media.
The 2014 State of Digital
Transformation
Another valuable report from specialists in social business and digital transformation, Altimeter Group. The survey on which the report is based defines the research focus as:
The
realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.
There are some interesting statistics.
Findings are summed up as:
We learned that 88% of executives and digital strategists stated that their company is undergoing a formal digital transformation effort in 2014. Yet, only 25% had mapped out the digital customer journey.
So the "customer
journey" (terminology beloved of Altimeter's Brian Solis) has, by inference, been given a lower priority than decisions about technology and business models. Cart before the horse?
Is it just easier for companies (us?) to focus on technology and business models than on the complexities of how customers research products, find us, decide to buy from us, recommend us, etc? Instead of focusing
first on the customer and then looking at the tech and business models?
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Browse previous issues of Social Business Bites at this link
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Till next time
Be
well, be social :)
Des
PS: I continue to be amazed, when speaking with business owners and CEOs, that so many
seem quite flippant in saying they don't know about social media. How can they be in charge, in this day and age? Achilles' heel comes to mind. Others recognize the need to be better informed but are not sure how to go about it. For those smarter ones, who know what they don't know
and want to do something about it, one of my VIP Days will give them access to my undivided attention for a whole day (or half day) to focus, one-on-one, exclusively on their business, and how to fully integrate social media with their overall business strategy. Using a video
connection means they don't have to travel. And yes, there is of course a special rate for any reader of Social Business Bites: or your business colleague or friend! - just let me know :)
PPS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link (there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413 089 355 Australia 0413 089 355
Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).
Email: deswalsh@webartsco.com
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