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Hi
3 Juicy Bites this week
- Is Your Leadership Style Right for the Digital Age?
- Company Blog is More Important Than You Think
- Using Social Media to Promote Your Event
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Browse previous issues of Social Business Bites at this link
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Is Your Leadership Style Right for the Digital Age?
Barry Libert, Jerry Wind and Megan Beck Fenley
For some older style business leaders - think "Command and Control", "Taylorist" - the convergence of rapid changes in technology, society and work must seem like a perfect storm.
But younger, more newly-minted leaders, culturally imbued with notions of collaboration, must feel sometimes that their job is like herding
cats (if you haven't seen the video, do yourself a favor and watch it - a classic!)
This article, from the Wharton School, one of the
most interesting and persuasive commentaries I've read on leadership, gives room for both types, within a framework of four leadership types and relates each to different types of companies. The four types are: Commander, Communicator, Collaborator, Co-creator.
These are of course not mutually
exclusive. What we do as leaders on a given day may well involve some "mixing and matching" of our styles. The Co-creation style, the newest, is probably the one that most current leaders need to add their skillset or to keep improving if we are already there. The article provides some good, practical, achievable guidelines on that.
Why the Company Blog is More Important Than You Think
business.com
For better or for worse, most marketing tactics are now built upon content. In
fact, according to the
Content Marketing Institute’s 2015 B2B Content Marketing Trends & Benchmarks report, 70% of B2B marketers are creating more content than they did one year ago. According to the same CMI study, company blogs are one of the most effective marketing tactics, outpacing research reports, newsletters and white papers in terms of results realized.
Read the article for details of the positive impact blogging can have on the top line.
There are also useful observations on the value of a company blog for:
- internal communication and
training
- sales enablement
- thought leadership
And some interesting observations on the difference in results between blogging by inhouse people and outsourcing the process.
Kim Reynolds
When I ask people what they've done with social media to promote an event, they usually mention one or two things, such as sending out tweets and using Facebook ads.
This article shows there is a lot more we can do - at least 16 things in fact - and most of the items in this list are not things we necessarily need to pay someone else to do.
And it is by no means just a list. The article is
rich in how to's and helpful tips.
Even if you don't need this now, bookmark it for if and when you do, or when someone asks you what they can do to promote their event.
1. Use Facebook Ads to Remarket to Prospects
2. Create a Highlight Reel From Prior Events
3. Harness the Power of Visual Testimonials
4. Empower Affiliates, Fans and Attendees With Shareable Assets, newsletter updates.
5. Use Photos of Attendees in Social Updates
6. Create One Unified Hashtag for Use Across All Social Channels
7. Mention Your Event and Hashtag in All of Your Bios
8. Share Pictures of Speakers With Quote Overlays
9. Create a Group Post Featuring Event Speakers
10. Share Behind-the-Scenes Visual Content
11. Create a Facebook Event Page
12. Welcome New Instagram Followers With a Video Invitation to Your Event
13. Mention the Event in Your Podcast
14. Create Special Graphics in a Variety of Sizes for Your Speakers
15. Leverage Facebook’s Call-to-Action to Drive Traffic to Your Registration
Page
16. Add Your Event to Your Email Signature
