Here’s how the US should fight ISIS with social media
The Islamic State wants to rule the world. It murders enemies—sometimes in mass, sometimes individually, always brutally. It enslaves and abuses women. It jails everyday joes for smoking, drinking, trading, or speaking their minds. It is a brutal, dead-end regime cloaked in a perverted medieval understanding of one of the world’s great religious faiths.
But one of the scariest things, Westerners seem to agree, is that ISIS is really good at Twitter.
I'm guessing that anyone reading this newsletter shares my abhorrence of ISIS and the way it seduces, especially via social media, young men and women to join its murderous
world.
This article is a must-read for anyone remotely interested in the practical steps that can and should be taken to mitigate this threat to civilised society. You might not agree with every step proposed, but I'm impressed by the thinking and the social media smarts that have gone into the piece. The last item of advice in the article, "do nothing", won't go down well with
action-oriented types, but in context it made sense to me - not as a total response but as part of a savvy strategy.
Australia's leading chief executive officers still don't understand the power and influence of social media according to the latest available numbers for two key social platforms, LinkedIn and Twitter.
The failure of Australia's top CEOs to engage with social media raises questions about their understanding of one of the most powerful business-related paradigm shifts in the 21st century.
It's not that none of the top CEOs are using social media. In fact, two of the most notable of the group, Telstra's David Thodey and ANZ Bank's Mike Smith, make conscious and
strategic use of social media.
If for nothing else, check out the article for its last couple of paras on "old power" and "new power". Worth the clickthrough.
Snapchat, Twitter and LinkedIn to Dominate the Video Everywhere Era
The fact humans want to connect on a more
interest-driven level is key on all three networks and the fact all three of these platforms offer this is their strength. Video isn't the sole factor as to why each will be dominant, it's simply a natural feature that makes utilitarian sense. This is a case of these networks pivoting with the evolution of human behavior rather than defining it.
If we want to harness the movement to "video everywhere" we would look primarily at YouTube, wouldn't we? Not necessarily or even primarily, according to this commentator.
But video on
LinkedIn? Really? Yes. As the author of the piece points out in the comments thread, video capability exists on SlideShare, now owned by LinkedIn and integrated into the publishing feature LinkedIn Pulse.
Yet another illustration of the need to stay alert and flexible about the social media platforms we invest
in for our businesses.
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Till next time
Be well, be social :)
Des
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