Jordan
Novet
"Elevate provides content that employees can share on Twitter and LinkedIn. It could help companies appear more relatable and engaging than they would on their own, because employees will be doing the sharing."
I have mixed feelings about this new LinkedIn service, Elevate, which I believe is at present available only on a company-by-company basis and on direct application.
On the one hand, it can help companies leverage their content through participation by staff in the general sharing and engagement process. On the other, I suspect it could in some companies lead to considerable and possibly counter-productive, even damaging, resistance - or worse, sabotage of a social media strategy.
Once again, features for social media platforms are being rolled out and the organizational culture issues addressed scarcely or not at all. Is that because, in part at least, the people commentating are focused on the technology, not on the impact in terms of corporate culture?
Tom Treanor
"Do you use videos in your marketing? Are you looking for ways to increase engagement and shares? In this article you’ll
find seven ways to use video to boost your social media efforts."
Matthew Ingram
Interesting article, especially if Twitter is a key component of your social media strategy.
Was Twitter management smart or dumb back when - to use the graphic language of this article, it bulldozed its third party ecosystem? And what's the future hold?
"There’s been a
lot of attention paid to Twitter recently, thanks in part to a disappointing earnings report that caused the stock to fall by more than 20 percent, wiping about $8 billion from the company’s market value. But this is about more than just a quarter that failed to meet the market’s expectations for profit or revenue growth — it’s about whether Twitter can ever meet those expectations, given the way the service is constructed and the strategy that it has chosen to
follow."
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New,
regular newsletter on Leadership coming soon
In line with some re-focusing of my business on executive leadership coaching, with social media strategy as complementary to that, in coming weeks I'll be publishing a weekly newsletter
on leadership.
I'll announce that in a separate email to everyone who receives Social Business Bites, and provide a way to register for the new newsletter. I appreciate that some people won't be interested, some may like to get both and some may just want to stick with Social Business
Bites.
I do intend to keep Social Business Bites going, and having missed a couple of issues lately - largely because of travelling (a reason, not an excuse!), I am committed to getting back to the weekly schedule.
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Linking Business Professionals Group
How would you like to belong
to an online community for learning and sharing about LinkedIn, in a broader context of social media, networking and business?
Linking Business Professionals is an open group on LinkedIn, for intelligent, spam-free conversation about what I've tagged as "LinkedIn, social media 'n all that
jazz". Here is the link:
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Looking for previous issues of Social Business Bites? Here's the link.
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Till next time
Be well, be social :)
Des
PPS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413 089 355 Australia 0413 089 355
Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).
Email: deswalsh@webartsco.com
