3 crunchy bites this week
- 22 Tips for Better Facebook Engagement
- Getting the Most Out of LinkedIn
- More Traffic with Smarter Keyword Research
And 1 Notice
- Let's Talk Leadership Podcast Update
Browse previous issues of Social Business Bites at this link
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BITES
Robert Scoble is the insider's insider for the latest in Silicon Valley. So people took notice recently when he published his 22 tips for better engagement on Facebook.
I am about to start implementing them. In the meantime, here
is a sample - Tip 22.
22. Treat Facebook like a meal. You wouldn't just serve me pasta with no sauce, right? So, if you only have a feed with your kids' photos, that is like pasta with no sauce. You do have interests other than your kids, right? Same for those who post only selfies. You only
interested in yourself? Or those who post only animals. You only interested in animals? Or, those who only post memes. Really? That's what you want to be known for? OK, but I don't need to stay your friend, either. Make sure you make your friends smarter, and show that you have a diverse set of interests.
How to Get the Most
Out of LinkedIn [Infographic] Sarah Snow
Lots of fascinating and helpful information in the, for once, appropriately named infographic.
Why should you share content on
LinkedIn? It connects more than 200 million professionals. And it is where business people go. It’s demographic is older and wealthier than the other networks. Last but not least, it has a visitor-to-lead conversation rate that is 3X that of Facebook and Twitter.
Words that work on LinkedIn: New technology, Plugins, Launches, Jobs, Won, Under Budget, Created
A welcome, fresh approach to keyword research to get better results.
We’re all starting to learn that the changing
face of SEO means that the better your content, the higher the ranking on search engine results pages (SERPs). That doesn’t mean that you can’t still get ahead through better utilization of keywords, though. Understanding how to use the right keywords to create content that drives traffic is still an essential component of a good content marketing and SEO strategy.
Rather than using traditional methods of finding keywords, such as Keyword Tool or Google Adwords’ Keyword Planner, fresh techniques should be employed to go beyond the basic and overused results being populated.
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NOTICES
Update on the Podcast
Show
This week I published my interview with Thought Leadership Architect, Mitchell Levy, who presents a whole new slant on the topic of thought leadership. Specifically, about opening up the whole concept, democratizing thought leadership. http://deswalsh.com/2015/09/17/democratizing-thought-leadership-mitchell-levy-podcast/
Subscribe links are: iTunes Android Stitcher
And I'd love some reviews too! :)
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Linking Business Professionals Group
How would you like to belong to an online community for learning and sharing about
LinkedIn, in a broader context of social media, networking and business?
Linking Business Professionals is an open group on LinkedIn, for intelligent, spam-free conversation about what I've tagged as "LinkedIn, social media 'n all that jazz". Here is the link:
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Looking for previous issues of Social Business Bites? Here's the
link. ________________________
Till next time, be well, be social :)
Des
Des Walsh
Executive Leadership
Coach | Digital Disruption Navigator
Des Walsh dot Com
LinkedIn
PS: If you are not on the list yet to receive Social Business
Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413 089 355 Australia 0413 089 355
Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).
Email: deswalsh@webartsco.com
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