3 crunchy bites this week
- Why SWOT Analysis Still Matters in Marketing
- The 5 Biggest Social Media Trends of 2015 [Infographic]
- Facebook & Twitter User Behavior Changes [New Research]
Plus the latest Let's Talk Leadership Podcast Update
Browse previous issues of Social Business Bites at this link
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BITES
Why the SWOT Analysis Still Matters in Marketing Scott Monty
When you’re
developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Developments with Uber this week got us to thinking about the importance of two of the areas that can leave a company the most vulnerable: Weaknesses and Threats.
I use the good old SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) as a key element of any social media strategy I help clients develop, and of my own social media strategy. With some telling examples from what looks to some like the unstoppable global rollout of the Uber ride-sharing phenomenon, Scott Monty shows why that is probably not a good reflection of likely reality and why we should all do the hard work of
timely SWOT analysis.
There’s been a lot written regarding the top social media trends for 2015.
Fortunately, you won’t have to scour through report after report to make smarter marketing decisions - a new infographic titled “The State of the Internet 2015: Social Media Trends” from MDG Advertising details everything you need to know.
The 5 Trends
- Facebook, Twitter and LinkedIn are essential
- Pinterest is deeper than you think
- Facebook has become a huge video platform
- E-Commerce integration is getting even
better
- Messaging apps are massively popular
Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events.
Key findings
- More People Get Their News From Facebook and Twitter
- Twitter Is the Go-to Platform for Breaking News
- Facebook Is the #1 News Source for Millennials
- Reporters Rely on Facebook and Twitter for
Visibility
- Facebook and Twitter Are Working on News-related Projects
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NOTICES
Update on the Podcast Show
This week I published my interview with Kris Gale, Chairman of a company which specializes in helping companies access Australian Federal Government support for industry innovation, and a keen
student and practitioner of leadership in sport.. We had a great conversation about how Governments can promote innovation in private industry (and it's not just about money) and about the kind of leadership needed, in government and in business, for this age of digital disruption.
Leadership Lessons from Politics and Sport: Kris Gale [Podcast]
Subscribe links are: iTunes Android Stitcher
And I'd love some reviews too! :)
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Linking Business Professionals Group
How would you like to belong to an online community for learning and sharing about LinkedIn, in a broader context of social media, networking and business?
Linking Business
Professionals is an open group on LinkedIn, for intelligent, spam-free conversation about what I've tagged as "LinkedIn, social media 'n all that jazz". Here is the link:
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Looking for previous issues of Social Business Bites? Here's the link. ________________________
Till next time, be well, be
social :)
Des
Des Walsh
Executive Leadership Coach | Digital Disruption Navigator
Des Walsh dot Com
LinkedIn
PS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413 089 355 Australia 0413 089 355
Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).
Email: deswalsh@webartsco.com
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