[SBB Des Walsh] Fresh Look at Internet of Things | Video Marketing | Instagram Tips

Published: Thu, 07/02/15

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​Hi  

3 crunchy bites this week

  • A Fresh Take on the "Internet of Things"
  • The Rise of Video Marketing and Why You Should Care
  • Practical Advice on Using Instagram for Your Business
​Browse previous issues of Social Business Bites at this link

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In a recent conversation, Tim O’Reilly and Cory Doctorow addressed a wide variety of issues surrounding the evolution of the Internet of Things. We’ve distilled their conversation into a free downloadable report, “Opportunities and Challenges in the IoT: A Conversation with Tim O’Reilly and Cory Doctorow,” in which they address questions from folks on Twitter about security, the impact of the IoT on industry, IoT innovation in the public sector, and much more.

I found this conversation very stimulating. It flips the way I have heard so far about the Internet of Things (IoT) from being progressively, inexorably, even frighteningly disempowering to thinking about possibilities offered for empowerment and for enrichment of life generally.

 
Gary Vaynerchuk

With his characteristic "take no prisoners" directness, entrepreneur Gary Vaynerchuk states his case for every one of us needing to take video marketing seriously.

The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.

No matter what you're selling, no matter what your company does, if you don't have a video marketing strategy for the biggest video platforms, you are going to lose.



A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and shared with purpose and intent.

Practical stuff. Key points are:
  • Design images to capture attention
  • Tell a story with the caption
  • Add relevant hashtags
  • Use a call to action
  • Partner with influencers
Plus some extra tips.
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Linking Business Professionals Group

How would you like to belong to an online community for learning and sharing about LinkedIn, in a broader context of social media, networking and business? 

Linking Business Professionals is an open group on LinkedIn, for intelligent, spam-free conversation about what I've tagged as "LinkedIn, social media 'n all that jazz". Here is the link:
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Looking for previous issues of Social Business Bites? Here's the link.

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Till next time, be well, be social :)


Des

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My contact details

Phone: International +61 413 089 355    Australia 0413 089 355

Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).

Email: deswalsh@webartsco.com

Des Walsh
Executive Leadership for the Digital Age
Des Walsh dot Com 
LinkedIn Profile
Phone: +61 413 089 355