Social Business Bites - Des Walsh
Hi
Happy New
Year!
I took a holiday but realize I neglected to share that information in my last SBB email last year. Anyway, back now for another year of weekly social media goodness - with maybe an occasional bite of badness, just for balance.
3 crunchy (and good) bites this week
- 6 Game-Changing Social Media Trends for 2016 – The Influencer’s View
- New Social Media
Guidelines By MRC Are Here!
- 6 Social Media Platforms To Capture Millennial Attention (In Order!)
Browse previous issues of Social Business Bites at this link ______________________________
BITES
Richard Sunley
Various experts consulted, including my friends Lee Odden and Paul Chaney, contribute their considered views on "game-changing" social media trends for 2016.
- Rise of long form social content
- The wearable revolution will be social
- More personalized content every step of the way
- Think hyperlocal for effective marketing
- Influencers the key to social success
This article is important for anyone who is marketing or selling social media services, and for those buying such services.
MRC = Media Rating
Council
When it comes to reporting and data, the social marketing industry has been very disparate, with companies calling different metrics different things and having no uniformity in measurement. This confusion will now change, and these guidelines should hopefully
uphold companies to the same standard in making sure all these metrics are reported in a uniform way.
MRC Social Media Measurement Guidelines are here.
If Millennials (Gen Ys) are in your target audiences you'll want to read this post.
Most of this generation’s time is spent on technology. More specifically, using that technology to gain access to social media platforms. The networks are constantly updating and changing which prompts so many young people to constantly check and update their profiles. This year alone, there are an estimated 179 million millennial social network users.
The platforms to use to capture the attention of Millennials (in order)
- Instagram
- Snapchat
- Periscope
- Facebook
- Twitter
- YouTube
No LinkedIn. Surprise, surprise. :)
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LATEST PODCAST
EPISODE
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Looking for previous issues of Social Business Bites? Here's the
link. ________________________
Till next time, be well, be social :)
Des
PS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413089355 Australia 0413 089 355
Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).
