Social Business Bites - Des Walsh
Hi
3 crunchy bites this week
- Easy Framework for Content Curation
- Digital Marketer’s 101 Best Email Subject Lines of 2015
- Tips for Converting Your Webinar Audience
And in case you wanted to read the Baby Boomer article last week and found that the link did not work, my apologies and here is the link again and hopefully working this time around.
Browse previous issues of Social Business Bites at this link ______________________________
Sean Bestor
Providing content on our web platforms - blog, Facebook, LinkedIn, Twitter etc, does not mean we have to be always coming up with our own fresh content. Curated content can be as helpful to our network as our own gems - maybe more so! As long as we think "curated" - i.e. we have put some thought into it and maybe added a comment like this - and not just "aggregated" (read
"hotchpotch").
This article is a practical, focused gem on the topic, with a little promo at the end for the writer's firm.
... aggregated content is content compiled automatically without regard to quality. Curated content is hand-picked content with a focus on quality.
The point is, no one wants aggregated content. They want the best content, and that comes from curation. So what happens when you curate content? Why is it so important?
41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads.
Tired of trying to think up good subject lines for emails - or, for that matter, blog posts and other social media updates?
Here is an article that shares subject lines that have worked (and by how much) and some that have been fizzers.
Make sure you’re incorporating the value-first strategy into
your email calendar, and not prioritizing promotions too highly over content. If your customers aren’t getting value, they aren’t opening your emails (and you’re missing tons of sales and relationship-building opportunities).
We went data digging and found our best 101 subject lines for you to swipe
or use as inspiration. And as a bonus — we’ve also rounded up our 3 best email split tests you can use to optimize your email marketing in 2016.
The article failed the usual freshness test for Social Business Bites (it was posted in Dec 2015) but I think it hasn't yet reached its use-by
date. I found it interesting, and helpful, and hope you will too.
8 key types of subject lines are listed:
Self- interest, curiosity, offer, urgency (scarcity), humanity, news, social proof, story.
Note that the full list of subject lines comes in a PDF download
After the webinar has gone live, you’ll need to identify which registrants or attendees are sales-ready, which need more nurturing, and which just aren’t a fit. Here are my top
five post-webinar priorities to begin your sales follow-up.
Do you deliver webinars? Want to get more value - i.e. more customers - from them. Here is a detailed, step-by-step strategy. This is good stuff. If you don't have time to read it now and you are at least vaguely interested in providing webinars, make
sure you bookmark it for possible later reading.
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LATEST PODCAST EPISODE
(One listener said this interview "just flew". Check it
out.)
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Looking for previous issues of Social Business Bites? Here's the
link. ________________________
Till next time, be well, be social :)
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Des
PS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).
My contact
details
Phone: International +61 413089355 Australia 0413 089 355
Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).
