Social Business Bites - Des Walsh
Hi
3 crunchy bites this week
- What is Influencer Marketing?
- Facebook Live Video Tips
- Snapchat Growing or Dying?
Browse previous issues of Social Business Bites at this link ______________________________
How do you beat the downgrading of organic (i.e. unpaid) search on Facebook and other platforms. Tried influencer marketing?
Influencer marketing is the current hot topic in marketing circles, and it’s not hard to see why. 51% of marketers believe that incorporating influencers into their marketing helps them reach customers. Those who do it well earn an average of$6.85 in media value for every dollar they spend. And the top 13% earn $20 or more.
An excellent piece this, which includes a link to a very helpful and highly entertaining e-book by leading thinker and all round nice guy Brian Solis and
illustrated by the inimitable Hugh MacLeod.
Darren Rowse
Live streaming video is the go right now - especially Facebook Live and Periscope. I've been holding back a
bit but know I have to get into it sooner rather than later. My intention is to try Facebook Live first (for marketing purposes there are different arrangements for Facebook Live and Periscope, with different strategies being developed by the early adopters).
I was held back by an
uncooperative (but new) Galaxy S7 phone, a problem solved when I updated the Facebook app software - no excuse now!
In this post, Darren "Problogger" Rowse, who is a masterful teacher, walks us through what is involved in getting set up and moving forward with FB
Live.
He says:
Today I want to get practical and give you some tips on how to create the best Facebook Live Videos you can.
These come my own experiences of creating live videos as well as what I’ve picked up from others.
Is Snapchat Growing or Dying? Von Chucwuemeca
Snapchat hot or not for marketers?
I'm tantalized by
this.
Snapchat has grown faster than any other social network. Every day, around 100 million user share and consume content through Snapchat. To marketers, this should scream of opportunity. However, Snapchat doesn’t use this opportunity in a way that is
useful to advertisers.
Snapchat has the potential to generate ad revenue that rivals Facebook, but it’s current strategies point to a decline into worthlessness.
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LATEST PODCAST EPISODE
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Looking for previous issues of Social Business Bites? Here's the
link. ________________________
Till next time, be well, be social :)
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Des
PS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).
My contact
details
Phone: International +61 413089355 Australia 0413 089 355
Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).
