Social Business Bites - Des Walsh
Hi
3 crunchy bites this week
Top Digital Marketing Takeaways from SxSW
Don't Post About Me on Social Media,
Children Say
Malaysia's Social Media Rebels
Browse previous issues of Social Business Bites at this link ______________________________
BITES
If, like me, you did not get to the big SxSW event in Austin TX, the next best thing might be to check out the more informative reports from those who were there. And for those who don't have time to read the longer reports and posts, I
found this one helpful: not heavy on detail but providing information, some sense of excitement and an alert to be up with what's happening in digital marketing.
To sum it all up, there are plenty of stories to be told about the
last five days, but the most relevant for all of us is that advertising and marketing are changing faster than you can say SXSW. Between ad blocking, DVR, social media and people simply protesting traditional forms of advertising, sicking with the status quo is much riskier than trying new things. So dig deep to find your true brand voice, tell authentic stories in social and use ambassadors and new technology to amplify your message - do any combination of those things and much
success and opportunity lie ahead.
Memo to parents: your children might not like your posting pictures and comments about them on social media without their permission and might even actually resent it.
Report of an interesting study.
Recently, university researchers asked children and parents to describe the rules they thought families should follow related to technology.
In most cases, parents and children agreed — don’t text and drive; don’t be online when someone wants to talk to
you. But there was one surprising rule that the children wanted that their parents mentioned far less often: Don’t post anything about me on social media without asking me.
For those of us who live in countries where social media has pretty free rein when it comes to criticism of governments and politicians, a sobering story.
Some "visual disobedience".
Social media has proved immensely popular in Malaysia, where mainstream media is owned and tightly controlled by the government or parties from the ruling coalition. Malaysians use Facebook, Twitter and other platforms to discuss the situation in their country, share stories from the media and chat with friends.
Politicians are some of the most enthusiastic users.
But in recent months, authorities have issued warnings against those deemed to have gone too far, blocking websites, including Asia Sentinel and Sarawak Report, both of whom have been critical of the prime minister.
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Looking for previous issues of Social Business Bites? Here's the link. ________________________
Till next
time, be well, be social :)
Des
PS: If you are not on the list yet to receive Social Business
Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413089355 Australia 0413 089 355
Skype: userid is deswalsh (if you want to connect with me there, just type in
"Social Business Bites" - or email me and we can set it up).
