Social Business Bites - Des Walsh
Hi
3 crunchy bites this week
Browse previous issues of Social Business Bites at this link ______________________________
BITES
I'm seriously intrigued by Snapchat.
For the benefit of those who like me came in late, Snapchat is a mobile app that allows you to send videos and pictures, both of which will self destruct after a few
seconds of a person viewing them. It's also used as a messaging app.
I've previously been dismissive, mainly because I saw it as 12-to-20
yo territory and definitely not B2B. But then what if I had dismissed Twitter? Or Facebook? So this post by Jay Baer indicated to me that I should take more notice.
The stats apparently show that Snapchat:
- is apparently better known in the US than Pinterest or LinkedIn
- has more users than Pinterest, Twitter or LinkedIn
- grew in one year as much as Twitter in four years combined
- is incredibly popular amongst young Americans
I've signed up. New social media adventure!
Are you are in any business where it would help for a prospect to make an appointment with you, say for a "discovery" session as used by many coaches to see if there is a "fit" for prospect, coach, program. If so, an online calendar system is
invaluable?
And having the ability to embed the service in your website or blog is better than sending the prospect off to a third party site away from yours. Hence the value of this feature from respected provider Calendly.
There are three display options: widget, popup, popup text.
There is a limited free version, which might be all you
need, and a premium with lots of features, at $8 a month paid annually. Also a free 14 day trial of premium, no credit card required for the trial (so you won't get caught if you forget!).
I'm still coming across web sites which are not just not mobile friendly but are virtually impossible to read, even on my up to date smartphone. Not surprisingly, some non-profit organizations feature in that problem, But commercial operations
too.
There are few things more frustrating than arriving on a website from your smartphone only to find that it has not been optimized for mobile devices. Google announced that they would be tackling this first world problem by tweaking its
search algorithm to prioritize mobile friendly websites in its results.
Essentially, if your site is not mobile-friendly, it will begin to disappear from smartphone users’ search results in May. Although the change will only affect search rankings on mobile devices, the key point to remember is that most of
our browsing is now performed on mobile devices.
(Emphases added)
There are links in the post to take you to the free tests Google has provided for mobile and desktop.
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Till next
time, be well, be social :)
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Happy Easter to those who celebrate.
Des
PS: If you are not on the list yet to receive Social Business
Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413089355 Australia 0413 089 355
Skype: userid is deswalsh (if you want to connect with me there, just type in
"Social Business Bites" - or email me and we can set it up).
