Social Business Bites - Des Walsh
Hi
3 crunchy bites this week
- Social Media Needs a Rebranding
- Digital Transformation in Sports: from diamond to gridiron
- LinkedIn Has Lost its Vision
Browse previous issues of Social Business Bites at this link ______________________________
BITES
Yes,
all the great examples of massive success with social media seem to be B2C stories. Where are the B2B successes?
So, when it comes to social media, why are B2B marketers not ringing the bell as much? As with anything, there are actually a host of factors,
from B2C vs B2B expectations, to the pace of communication technology, to what “content marketing” means today, to the cataclysmic shift that B2B selling is undergoing .....
And then
there's the term "social media". What does it mean? Different things to different people.
The author proposes unpacking the term into three elements:
Social media: the road
Community Marketing: the driver
Social media: social insights
It's semantics, he says. Semantics matter, he says. I agree.
Sports teams have always been fertile ground for technology and innovation.
From a marketing point of view, the question is how fan engagement can be increased, above and beyond television viewing figures.
Lots of interesting information, about digital transformation for stadiums, and for teams in football - including the round ball game - and baseball, as the post title suggests.
I don't know that I agree with this author's point of view about what LinkedIn should be doing, but he makes an interesting
point.
As of today, members’ LinkedIn profile is all about the past: past job titles, past companies, past education.
What is completely missing is any sense of the future. As they say in the stock market reports, “past performance is not a guarantee of future results” What a LinkedIn professional has done in the past is not a guarantee of what they see in their
future:...
LinkedIn does not help members prepare for the future...
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Till next
time, be well, be social :)
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Des
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Phone: International +61 413089355 Australia 0413 089 355
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