Social Business Bites - Curated by Des Walsh
Hi
3 crunchy bites this week
- Olympic Committee Warning About Protected Hashtags
- Key Data to Help You Review Your Social Media Stragegy
- 5 Reasons Your Company
Needs a Social Media Strategy
And there's more! Featured Reader item - see below. If you want in as a future Featured Reader, email me at deswalsh@gmail.com and I'll follow up. ______________________________________________
Browse previous issues of Social Business Bites at this link ______________________________________________
Andrew Hutchinson
I've always told people no one actually owns a hashtag. Tag me as #naive. Some interesting IP/trademark implications in this story.
According to a report from ESPN, the United States Olympic Committee has sent out a letter which underlines that brands who don’t have sponsorship deals in place with the Olympics can’t post about the Olympics due to intellectual copyright
restrictions.
The letter states that:
"Commercial entities may not post about the Trials or Games on their corporate social media accounts. This restriction includes
the use of USOC's trademarks in hashtags such as #Rio2016 or #TeamUSA."
Kara Burney
The days of sweeping statements about social media and blanket, "one-size-fits-all" social media strategies are well and truly over, although some would say those days should never have come, but that's for another day.
With massively more data available, the game has just got harder, but also more likely to make sense in terms of overall business strategy.
The 2016 Social Media Industry Index provides a comprehensive analysis of the state of social media for businesses. Download a copy to benchmark your social media marketing strategy against 130 different industries on Facebook, Twitter, LinkedIn, and Instagram.
Five key
takeaways:
1. Engagement ratios continue to cascade on Instagram, Facebook, and LinkedIn
2. The engagement ratio for businesses is 10 times higher on Instagram than on Facebook
3. The Music industry dominates Twitter and Instagram
4. Sports and Entertainment brands have figured out the Facebook trifecta: popularity, posting
frequency, and engagement
5. Surprising LinkedIn winners: Wine & Spirits, Luxury Goods & Jewelry, and Airlines/Aviation industries
And this article provides some quick and helpful analysis of the report, with graphs: New Report Shows Which Industries Are Seeing the Most Engagement on Social Platforms
5 Reasons Your Business Needs A Social Media Marketing Strategy
Lilach Bullock
My tag for this article is #wishidwrittenthat
Social media is here to stay. This
means that practically all businesses need to have a social media presence. And they need to have a social media marketing plan. In today’s digital world, those who fail to do this may even see their businesses start to flop.
The five
reasons, explained very well in the article, are:
- It gives you direction
- It helps you get to know your customers
- It keeps you competitive
- It improves customer service and communication
- It's cost effective
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Latest Episode from the Let's Talk Leadership Podcast Show
Krishna Kumar is a pioneer in the field of
Leadership & Executive Coaching in Asia. A Master Coach and Trainer, he has coached Executives, Entrepreneurs and CEOs and works closely with some of the most renowned organisations in India and abroad. We talked about Leadership and Awareness - and ranged across tennis, the boardroom, challenges for leaders of startups, and more.
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Featured Reader: Lamar Morgan
