Social Business Bites - Curated by Des Walsh
Hi
3 crunchy bites this week
- How Facebook News Feed Works
- Content Calendar Template - Free
- Benefits and Challenges of Blogging
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Browse previous issues of Social Business Bites at this link ______________________________________________
Another item on the Facebook News Feed. This one provides some practical and manageable advice about how to appear more prominently in the news feed and how to see more of what you do want to see and less of what you don't.
Detailed, informative and with a promise from TechCrunch that they will update the
information in this post regularly: so worth bookmarking.
Good value.
And the advice about how to get seen more?
The best tactics for appearing prominently in the News Feed end up being quite straight-forward: share things that are interesting, authentic, and resonate with your audience. That typically means visually compelling media, funny or emotional content, and important news that’s fascinating to a wide audience.
Avoid overly self-promotional spam, dry or long-winged content, and boring looking media that only appeals to a fraction of your audience.
Lindsay Kolowich
This is from February. Although it's not new chronologically it was new for me when I came across it only this week. The article provides a download link for a very well designed spreadsheet based template, available in Google Sheets or
Microsoft Excel and readily customizable for your particular social media strategy and needs.
It's great to have fresh, even on-the-fly content for our social media engagement, but we all face the reality of too many things to do, not enough time. This tool is definitely worth checking out. And it's free.
Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes. It all moves so fast that you might periodically feel a case of the vapors coming on, which is why pre-scheduled social media content
should be your new best friend.
A few years ago, we created a social media content calendar template to help, which we recently updated to be better, faster, stronger, and just generally prettier.
Zontee Hou
This is a helpful post, which includes slides with case studies from a webinar, some practical questions and good advice about business blogging.
The author lists 6 benefits of
blogging:
- serve as a content hub
- showcase thought leadership
- provide a platform for digital events
- support customers
- create connections within your community
- develop SEO
For B2B businesses, blogging can be a way to showcase expertise and drive readers into the sales funnel.
For B2C businesses, blogging can showcase products that drive sales. In both cases, the key is to anticipate the customers’ needs and the reasons
they’re reading the content.
