Social Business Bites - Curated by Des Walsh
Hi
3 crunchy bites this week
- Find and Engage with Your Ideal Clients via Social Media
- Pokémon GO & Smart Marketing
- Should Google Buy
Twitter?
Featured Reader item - starts next week. If you want in, email me at deswalsh@gmail.com and I'll follow up. ______________________________________________
Browse previous issues of Social Business
Bites at this link ______________________________________________
Melanie Dodaro
As this article points out, one of the toughest parts of using social media effectively for business is in finding where your ideal clients hang out and then how best to engage with them there. (As a footnote, I don't even try to argue these days with business owners who say "my clients are not on social media" and now
should you.
If you are like most business people or marketers, locating your ideal customers and prospects is often a big challenge - in fact, a key finding in the 2016 Social Media Marketing
Industry Report by Social Media Examiner discovered that one of areas that marketers (and most other businesses) struggle with most, is locating their ideal customer and prospects (this was true for 86% of the people who took the survey).
This article sets out a practical strategy for finding and engaging with your ideal clients via social media, with good examples, and adds some great tips on engagement (as distinct from counter-productive message blasting).
Julian Gamboa
I really don't have a clue about Pokémon GO, except perhaps that some related news items don't fill me with eagerness to try, for instance this item from
today's news about Pokémon GO "attacks" (MCT news - grammar not edited):
In North San Diego County, California two men fell off a bluff while playing the smartphone game, while farther north in Anaheim, a player was stabbed by
group of men in a park recently.
But the phenomenon/craze is all over social (and probably mainstream) media so I couldn't really let this issue go without some reference.
Good article here explaining the marketing strategy. What I find interesting is that it is not new technology but a smart way of harnessing technology that we already have access to.
If you have spent any time playing the new app that will soon surpass Twitter's active user count, you will notice its key features are augmented reality, geolocation, and a recognizable franchise. All these are perfect tools for their users to create unimaginable and humorous content that will provide The Pokémon Company with free marketing - as we have
seen.
Anurag Harsh
An interesting article, highlighting several failed (and
costly) attempts by Google to become dominant in the social media space and suggesting that instead of trying to create something new they would be better off buying Twitter. Personally, I think that would sound a death knell for Twitter, but maybe it's a good idea.
Just think, Google has tried to disrupt the
social media market with Google Buzz, Google Friend Connect, and Google +, and they’ve all failed. I think that means that they just don’t get social media. Instead of trying to disrupt by creating a new app or program they could take a different tack. They could purchase a ready-made and successful social network for a knockdown price, like Twitter, who are notoriously experiencing growth stagnation. A purchase could benefit both parties and set them on a winning
track.
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Latest Episode from the Let's Talk Leadership Podcast
Show
Sharon Hunneybell is community manager for technology company Opmantek. She has a passion for technology, innovation
and collaboration and a keen interest in promoting and increasing youth participation in startups and technology. She is Co-Founder of the truly innovative Startup Apprentice project.
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Looking for previous issues of Social Business Bites? Here's the link. _______________________________________________________
Till next time, be well, be social :)
Des
PS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413089355 Australia 0413 089 355
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