Social Business Bites - Curated by Des Walsh
Hi
3 crunchy bites this week
The Week's Best Bites
- 4 Ways to Improve Your Instagram Engagement
- Make Your LinkedIn Profile About Your Unique Story to
Stand Out
- The Psychology Behind Instagram's New Shopping Feature
Yes, that's two items on Instagram. I'm feeling that's the one to watch and to get really
good at and I want to learn fast, so expect me to share a few more IG items in coming weeks!
And a link for the free webinar series on the future of coaching where I'll be one of the presenters (my session is on Nov 14, US time).
Plus a correct link for the one I got wrong last week about cleaning up your Twitter account
Note: emphases in the quoted excerpts below are mine
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Browse previous issues of Social Business Bites at this link ______________________________________________
This is a short, punchy post with practical advice.
The 4
ways:
- Ensure the Presence of a CTA (call to action)
- Use Hashtags to Increase Reach
- Use Captions to Tell Stories
- Get Busy on
Instagram
The one I found most interesting was #3 Use Captions to Tell Stories.
Because Instagram is mainly focused on visual content, many users fail to appreciate that you can also leverage text by using it in conjunction with the images.
Yes, this is a post of
mine!
I'm including it because:
- it's my first guest post for the
social selling blog PeopleLinx and just published this week and I'm very happy about that
- it's on a subject I feel strongly about and if you
like the post I hope you will help me spread the message by sharing it.
Most LinkedIn profiles I look at are about facts, marshaled into lists: I had this job, the job had these duties, I had another job after that, the job had these duties….
I have these skills, I have these other skills, I have this university degree, I have this diploma…
Informative no doubt, but if we want people to hire our services or buy our products, or offer us a great business opportunity, where is the attraction in all those facts?
The Psychology Behind Instagram’s New Shopping Feature
Scarlett Ho
I found this article quite fascinating, mainly because, once you have read quickly through the technical stuff about
Instagram's new feature, the point is made that, according to the author's research, sellers have only about 20 minutes to get us excited and keep us excited about a potential purchase for us to buy then and there. Forget cooling off periods! Interesting? Maybe you knew that. I didn't.
Just last week, Instagram rolled out a new
shopping feature on its photo-sharing app, bridging the gap between a strictly socializing app of showcasing “filter-perfect” pictures and an online e-commerce shopping experience.
...
The concept is simple and easy to navigate. By clicking on the link on the company’s bio, users will be directed to another version of the Instagram’s page, where they can “tap to view” products of their liking and look at pricing details and product descriptions. From there, there will be a “Shop Now” button directing them to the company website to purchase the
item.
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Last week's unclickable
item
My apologies, as a helpful reader has pointed out, one of the links last week did not work. For some reason the service I use to send this newsletter keeps corrupting this link. It was for a very helpful article by Neil Patel (always good value) - 6 Tips to Clean Up Your Twitter
Account and here is the link which I have tested!
http://www.socialmediaexaminer.com/6-tips-to-clean-up-your-twitter-account/
