Masha Maksimav
It's no secret that a top Google ranking is made up of 200+ components, or "ranking signals". But while it's definitely useful to know what all of those are, the entire list is a very time-consuming
(and frankly, a little depressing) read.
...
But long-time SEO-ers have their tricks of the trade.
We all know that SEO (Search Engine Optimization) is important, but how many of us have worked out a way for those of us who are not SEO experts to have some sense of how we might be doing on that front? Short of hiring an SEO expert - and there's nothing wrong with that, but I have to say that even then I like to have some idea of just what the key indicators are - the "tricks of the trade" as this author
puts it.
This list of nine key factors is very useful and makes good sense. What I found particularly valuable about the article is that against each factor it lists the percentage of relevance. So for example, Content Relevance ranks much higher than Mobile Friendliness, which in turn ranks higher than Page Speed.
Ryan Holmes
Some valuable insights here, but I think not this author's finest piece. For example, I believe he's over-optimistic about companies meeting his challenge of enlisting (conscripting?) employees as their "social media army". The
bit about CEOs getting the hang of social media needs to be read closely - the author quotes a figure of 61% of F500 CEOs who have no social media presence.
(The) constant social media turnover is all-too-familiar and, oftentimes, all-too-costly. Companies invest in new tools and strategies, develop marketing plans and
race to bring employees up to speed... only to see the proverbial rug pulled out overnight.
So what's the secret to future-proofing your social strategy? Look beyond the
latest bells and whistles and turn an eye to the macro-trends driving the industry.
Five major trends. (I'll leave it to you to find out what "reachpocalypse" means!)
- The "reachpocalypse"
peaks
- Employees become your social media army
- The social media skills gap widens
- CEOs finally get the hang of social media
- Sales and customer service
get more social
Shane Barker
Want to promote your small business on a budget?
Have you considered partnering with less famous influencers?
Highly targeted micro-influencers can help your small business gain visibility, engage an
audience, and promote your products.
The author lists and explains five ways to work to this goal
- Find Micro-influencers Among Your Fans
- Research Hashtags to Find Influential Users
- Do a Google Search for Local Bloggers
- Use Third-party Tools to Find People in Your Niche
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