Social Business Bites - Curated by Des Walsh
Hi
3 crunchy bites this week
The Week's Best Bites
- Facebook Workplace
Launched
- Social Media Image Sizes 2016
- Government Agency Uses Social Media for Great Customer Service
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Browse previous issues of Social Business Bites at this link ______________________________________________
Davey Alba
One in four people on Earth use Facebook to connect with friends and family. But Mark Zuckerberg and company really want all those people to use the social network for office chatter, too.
This morning (Oct 10), at an event in London, the company formally released Facebook
Workplace, a service designed specifically for business communication.
As the article points out, this Facebook move is part of a bigger trend, the development of business apps that look and work like consumer apps. Serious competition, if not
now, soon, it seems, for the likes of Yammer , Slack, Jive - maybe even IBM's Connections?
Lauren Nelson
According to Hubspot, 90% of the information transmitted to the brain is visual, and visuals are processed 60,000 times faster by the brain than text is. In effect,
this means that whether on your website or on your social media platforms, the images that represent your brand have a much greater impact on your audience than anything else.
If the social media platforms didn't keep changing their layouts we would not have to worry much about how the images looked on our Facebook, Twitter, LinkedIn and other accounts. But they do
keep changing and we do have to adjust.
Also, given the high proportion of users who access our social media profiles on mobile phones, it's essential to check and see how our images come up on the mobile version of the various platforms. I've seen what looked to me like very expensive composite images on the desktop that were confusing and largely unreadable on my phone. For
mobile, less is more.
TSA - customer service?
Look what wonders social media, used right, can weave!
Seriously, the whole article is worth reading to see how they went about this. And
the following para is gold!
TSA’s staffing model for social customer service is unique – and corporations should take note. The team uses a rotating group of TSA employees on “detail assignments” – that is, this
isn’t their permanent job. The result is a unique mix of “very diverse backgrounds”, including airport officers, trainers, federal air marshals, and global strategists. “They all bring different expertise to our team and are able to help customers in a better way,” says Plozai. Each employee completes a four-week training program which focuses on social media, customer service, and combining the two.
