Social Business Bites - Curated by Des Walsh
Hi
3 crunchy bites this week
The Week's Best Bites
- 10 Ways to Increase Your Facebook
Engagement
- Influencer Marketing Tips
- How to Get LinkedIn Company Page Followers
And a heads up for an upcoming free webinar series on the future of coaching where I'll be one of the presenters.
Note: emphases in the quoted excerpts are mine
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Browse previous issues of Social Business Bites at this link ______________________________________________
Mari Smith
Mari Smith is definitely the world's go-to expert on Facebook, so when she speaks or writes about the platform,those of us who know this sit up and take notice. By
the way, if you want to keep up, check out and like her Facebook page
Do you wish more people interacted with your Facebook posts?
Looking to improve your Facebook news feed exposure?
The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen.
In this article,
you’ll discover 10 ways to increase engagement on your Facebook business page posts
Heike Young
The term "influencer marketing" gets tossed around a lot. I suspect it's one of those phrases that we all think we understand but - speaking for myself - having to explain it confidently might be a challenge. This article explains, says it's the thing to watch (and do?) for 2017 and also offers some good tips for using influencer marketing.
Influencer marketing is when companies partner with digital influencers to reach a broader, more relevant audience. This is most common on social channels like YouTube, Facebook, Instagram, and Snapchat, as well as on influencers' personal websites and blogs.
The gold in the article is towards the end, with a link to another article by influencer marketing expert, my friend Brian Solis, with a download link (like Russian dolls, this, isn't it?) to his free report titled Influencer Marketing Manifesto.
Tim Priebus
One of the advantages of having your own audience online
is the fact that they’ve essentially asked you to stay in communication with them. But where traditional advertising like print ads let you use their audience, with online marketing you have to build your own audience.
Here’s a very specific tactic we’ve seen work on LinkedIn Company Pages.
The Company Page feature in LinkedIn is often under-utilized and it's usually a bit of a mystery to people other than those who get more seriously into using
LinkedIn. But as the quote above indicates, it's another way to build an audience who have made a deliberate choice to hear from you. And don't be put off by it's being called a "company page" - it's really a brand page and if you wish you can have more than one.
In the interest of openness, I have to note that this article
is by no means new (Feb 2015) but the stats and tips made me take a fresh look and I thought it worth sharing.
