Social Business Bites - Curated by Des Walsh
Hi
3 crunchy bites this week
The Week's Best Bites
- 115 Things You Never Knew About Social Media [Infographic]
- Millennials Are Dead, Long Live Generation C
- 6 Tips to Clean Up Your Twitter Account
And a link for the free webinar series on the future of coaching where I'll be one of the
presenters (my session is on Nov 14, US time).
Note: emphases in the quoted excerpts below are mine
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Browse previous
issues of Social Business Bites at this link ______________________________________________
Bob Hutchins
Think you know your social media? Take a look at a new infographic from skilled.co, and you might find that you don’t know quite as much as you think. From global penetration rates to influence of purchasing decisions, this new social media infographic provides plenty of information for even the most knowledgeable marketer or social business to digest.
This infographic is seriously amazing although stating in the subject line that these are (all) "things we never knew" is a bit rich, and defining the launch of Facebook in 2002 as the beginning of the history of social media is unduly limiting.
But check it out for yourself. I'm guessing you'll find something interesting!
Ryan Holmes
As the author of this piece acknowledges, the concept of Generation C - in his parlance (and in mine) that's C for Connected or Connectivity - is not new. He defines it as " a new cross-generational cohort made up of digitally savvy folks who create and curate content, build online communities and find and consume products in distinct ways".
There are significant implications for marketing, especially for the allocation of resources for online marketing and engagement.
I’ve come to realize that, in many ways, the concept of Millennials is just too limiting. Businesses have been
encouraged to pour resources into marketing to this narrow demographic. HR teams have set their sights on recruiting Millennials and catering to Millennial tastes. But they’re missing the bigger picture.
and
Gen C isn’t an age group at all; it’s a mindset. There’s no cut-off date. You
can be 15 years old or 85 years old and still be a full-fledged member. As you're reading this, you are clearly Gen C! :)
Neil Patel
Is your Twitter account unmanageable?
Do you want to clean up
your followers and profile?
A well-managed Twitter account improves your branding and helps you engage with your audience.
In this article you’ll find six tips to clean up and revitalize your Twitter account.
A very helpful, practical article by social media maestro Neil Patel. a list of the 5 tips here, more juice in the
article.
- Unfollow inactive accounts
- Unfollow irrelevant accounts
- Organize with Twitter lists
- Spruce up your Twitter profile
