Jay
Baer
As an author, it breaks my heart, but we are entering the “no-read” era.1
Every year, I
think there is no possible way online video consumption can climb again, but it does. And finally, content marketers are catching up to the consumption trend.
Research shows businesses creating 18 new videos a month - that's a respectable blogging
rate.
As you'll gather from first sentence of the excerpt above, this article is no tub-thumping exercise by a video marketer, but rather a thoughtful commentary on some recent research findings, and written by a blogger - i.e. one who uses words, and Jay is one of the best at that
-
Not too long, worth the read.
Bob Carver
Should the site have more pages or fewer? Should it be an interactive experience for anyone who visits? How much menu
navigation should there be versus on page navigation? ...................
Your website should help people find
you, explain how you can help them and help turn those visitors into leads or even customers.
If you are not contemplating a website overhaul or update any time soon, at least make sure you bookmark this article for when you do.
This author draws on the recent experience of his company doing an overhaul of its website. I'm in the middle of doing some website refreshing and I found the article helpful with that.
The author presents and explains in
some detail a set of principles or "design choices" to guide the process:
- Design your website to attract visitors
- Make messaging clear
- More pages provide more inbound opportunities
- Focus navigation to help people discover what you do
Steve Ward
And once again, Facebook is trying out recruitment services. Makes sense, there are lots of open jobs in the world, lots of people willing to change jobs, and Facebook has a lot of users. Why wouldn't they?
So it's happening. Is it innovative cutting edge stuff? No. You can post jobs there. Oh really? But I can do that in a gazillion places already, where job-seeking is a commonplace activity.
After reading a few articles on Facebook's new jobs posting feature I was wondering whether this was going to threaten LinkedIn's hold on the online recruiting sector.
This article, rather snarky in tone as you might gather from the excerpt above, should be reassuring for any business using LinkedIn for recruiting for professional services and for individual candidates in the market, at least for higher paid professional positions.
As one commenter on the article puts is with elegant economy:
LinkedIn = Weekdays, Facebook = Weekend.
In other words, Facebook could be useful for
lower paid, hourly rate jobs, but for professional, fulltime positions, LinkedIn is still boss of the walk.
