Dan Misener
The sub title of this article sums up the story.
People view own selfies as authentic and self-ironic but other people's as inauthentic, study suggests
The study provides an amusing and instructive insight
into human behavior.
Approximately one in every three photos taken these days is a selfie.
Google estimates Android users take 93 million selfies a day. But despite their
popularity, new research suggests most people wish there were fewer selfies online.
Social media is exploding with
political discussion these days, and we’ve all read the stories about employees being fired for something they posted on their personal social media accounts. Are you putting your job at risk by sharing political opinions on social media? How far can you go without attracting the wrong kind of attention from your employer or customers?
The law, at least, is on the side of free speech.
I found this a very interesting article, especially in view
of what I've observed friends and colleagues sharing on social media in recent months, with a focus on US politics.
My own practice is to comment very rarely on politics on social media, not because I think it would hurt
my business, more because I see little of nuanced, mutually respectful discussion and have no desire to be wasting my time with verbal jousting, convincing no one. But that's me. I am fascinated with the theater of politics but I'm mainly on social media to do business better.
The author goes into some detail about how
human resources managers handle, or could handle this issue, with social media policies being a natural, but not always complete solution to corporate dilemmas in this space.
At the end of the article she provide nine tips as guidance for businesses and individuals. They are quite good as far as they
go.
A caveat for non US readers. The sentence "The law, at least, is ont he side of free speech". Well, not necessarily. For instance, we have no equivalent in Australia to the First Amendment.
Jacob Warwick
This is a long article but a good one. If you are too busy right now to read it all, I suggest bookmarking it for when you next review your content management/content marketing strategy.
In December of 2016, an average of
over two million blog posts were created each day on the WordPress platform alone. 10 years ago, that number was approximately 60,000 a day.
Let that sink in for a moment. That’s a heck of a lot of content scaling exponentially with our tech-obsessed society. When you consider that much of this content is not original, lacks deep thought, or is entirely irrelevant and
filled with self-promotion, that number can become aggravating and is considered in the marketing industry to be “noise.”
The short version of the author's solution might go something like this:
- Quality content beats quantity in the medium to long term
- You need strategy as well as tactics
- Take your time to get better content
