Steve Blakeman
Before you get too excited (as I did) about this guy attracting 20,000 followers in just 4 weeks, read what he says.
These were not his first followers. He took 2 years to get to his first 10,000. But that in itself is no mean feat.
In this article he explains clearly how he did it all - and pitches the book he wrote on it.
When I started writing on LinkedIn Publishing in January 2015 I had just 400 followers. It took me 2 years to get to 10,000. And just 4 weeks to reach 30,000. Want to know how I did it? Me too, so I decided to try and find
out...
After reading this, I for one have resolved to get serious about publishing on LinkedIn - I may not get those kind of numbers but I'm expecting the process to be helpful.
Sandra Shinn
I have a lot of followers on Twitter but I can't claim to have had much success in attracting productive leads. This article recommends some practical steps to deal
with that.
... as of February 2017, Twitter boasts a whopping 319 million average active monthly users. Savvy marketers are capitalizing on this by using Twitter to find, engage, and eventually convert their prospects into customers. In fact,
companies that use Twitter generally have double the leads per month than their non-Twitter counterparts.
The three creative steps, explained very well, are:
- Use trending
hashtags
- Create a Twitter landing page (on your website)
- Follow prospects on Twitter (I've added a complementary tip on this in the comments)
I've always thought a good way to make our
content more attractive was to tie it somehow to trending topics.
This site, sharing Facebook research on trending topics, was new to me, although it seems to have been there for at least a year now. There is
a menu to allow you to switch through past months to see what was trending in a particular month. And there are graphics - see below.
The latest edition of Topics to Watch shows how creativity, innovation and technology are disrupting age-old industries.
From a new spin on dryers to fat freezing and mattresses being delivered in boxes, nothing is as it was. So as we look for the next big thing in creative and product development, we examine how certain industries have evolved to better meet people’s needs.
There's also a "Stay in the
Know"button you can click on to be on a mailing list for Facebook IQ updates.
