I've been hesitating far too long
about communicating via live video streaming.
What if I get it wrong? How can I get the right lighting? How will I look and should I stay with faceless podcasting?
And so on - all the excuses for not taking action.
Then I watched a video where Gary Vaynerchuk blew all those excuses and any others I could think of out of the water.
But what's made the difference for me is how easy it is
now and realising that worrying about "looking professional" is just another feeble excuse for not taking action.
And now I'm hooked! Not just with GoLive on Twitter, but with Facebook Live - but more about that next week.
Twitter
GoLive, with streaming via Periscope, is as easy as falling off a log.
Starting today, you can create and Tweet live video from the Twitter app, powered by Periscope. To go live, compose a Tweet, then tap “LIVE” which brings you to pre-broadcast screen
where you can frame your shot. When you’re ready, press “Go Live” to start broadcasting.
Radha Giri
At Midas Touch, we specialize in B2B social media. We work with B2B companies to help
them with their social media, digital and content marketing strategy and execution. I, therefore, very curiously and enthusiastically read various stats and quotes around #B2BSocialMedia.
Here I have picked up 10 such stats and let me take this opportunity to talk through each of these and what
these mean for B2B businesses.
I usually baulk at reading posts with hyperbolic subject lines but fortunately I was not put off this one by the
description of some statistics as "mind-blowing".
The statistics are certainly fascinating, the author's commentary is succinct, perceptive and persuasive and if your business is B2B I commend the post especially to you.
A couple of examples of the stats included and commented upon:
- 80% of all B2B social media leads come from LinkedIn
- 94 percent of B2B buyers conduct some form of online research before purchasing a business
product
Neil
Patel
Here are some great tips for anyone who ever experiences bloggers's block, or any other other obstacles to social media content creation. Neil Patel, no slouch in the department of savvy ways to use social media, excels himself with this piece. You're sure to find at least one and maybe more of his techniques/tips helpful.
So many marketers finish a piece of content and never touch it again. But why do that when you can get so much mileage out of one piece of content? That’s the power of repurposing content.
It’s a lot like creating passive income. You do the hard work once, and you
continue to reap the benefits.
With repurposing content, it’s the same idea. You create a piece of content once and then use it in a bunch of different ways. That means less work and more results.
