Social Business Bites - Curated by Des Walsh
Hi
3 crunchy bites this week - Google & Facebook Combat Fake News - First in France
- Always Up-to-Date Guide to Social Media Image Sizes
- FOMO & Dopamine - Why Facebook Live is
Thriving
Plus the latest podcast:
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Browse previous issues of Social Business Bites at
this link
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As a recent article in the Wall Street Journal pointed out (there is a firewall but I got to read the article before the wall came up!), tech giants like Facebook and Google have resisted efforts to get them to take more responsibility for what gets posted on their sites. Specifically #factchecking.
European regulators do not take such a sanguine view and with elections coming up in several EU countries, and the related post-Brexit tensions, together with widespread commentary on information dissemination during the US Presidential election, the techs have evidently been motivated to adjust their game (or else!). Starting with France.
Google is partnering with fact-checking company First Draft to help curb the spread of fake news in a new initiative called “CrossCheck.”
The initiative is primarily focused on the upcoming French presidential election, which will be held on April 23, and is the first major election to be heavily vetted by a joint effort between media and technology companies.
CrossCheck is also partnering with Facebook-owned Crowd Tangle.
I'm not sure what all this means for social business, but I'm thinking that any effort to make the information we see more reliably based, or flagged when not, can only be a good thing. By the way, the article contains some interesting stats on social media
demographics.
Kevin King
I don't know about you but I hate having to trawl official and unofficial sites for the latest image sizes for LinkedIn, Facebook, Twitter and the rest. So this is a generous gift from Sprout
Social. Regularly updated image sizes for the key networks: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, Youtube, Tumblr. And for our convenience the information is in an always up to date Google Docs document.
In this
quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and possibly the one thing they remember. It’s hard to cut and paste an image and reuse it across all of your social networks unless you have a tool like Landscape.
Sprout Social’s very own tool is free to use to resize, crop and scale social media image
sizes. And along with our resizing tool, we’ve provided all the specific dimensions and a few quick tips to help you decide which image best fits each position.
I have to admit that until recently I had a bit of a superior attitude about some people being evidently in thrall to the FOMO syndrome (Fear of Missing Out), always checking their phones, even when that is dangerous (just yesterday a young woman ambled in front of my car, across a
busy thoroughfare, eyes glued to her phone - checking, checking). But I have to admit that lately I have been manifesting some behavior that could be attributed to some FOMO - not in traffic, I hasten to add.
Now it appears we have a scientifically established, chemical explanation. Dopamine. And from there it's a short jump to Facebook Live.
Facebook has discovered through initial data that “people comment more than 10 times more on Facebook Live videos than on regular videos.” And people are watching these videos for longer too, spending “more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer
live.”
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Latest Podcast from the Let's Talk Leadership Show
As with all levels of government, business can be helped or hindered but government policies and decisions. Mostly in the media we hear about Federal and State government, but with the demise of local newspapers, less and less, it seems to me, about local government.
So I enjoyed very much the opportunity to interview this visionary leader, Councillor Hermann Vorster, from our local Gold Coast City Council, where he chairs the Economic Development and Major Events Committee. I know at least one reader who will be interested to hear what Councillor
Vorster has to say about local leadership and about innovation (he is a self-confessed geek but speaks plain English!)
_______________________________________________________ Looking for previous issues of Social Business Bites? Here's the
link. _______________________________________________________
Till next time, be well, be social :)
Des
PS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413089355 Australia 0413 089 355 Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up).
Des Walsh
Business Coach
Des Walsh dot Com http://deswalsh.com
LinkedIn:
http://linkedin.com/in/deswalsh
Follow me on Twitter: @deswalsh
Live broadcasts on Periscope: https://www.periscope.tv/deswalsh/
Phone: +61 413 089 355 |
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