Mixed feelings about including this. On the one hand, the syntax is somewhat tortured, so you might have to read a sentence a couple of times. Also it is more B2C than B2B, but then that might suit some readers. On a more
positive note, there are some good suggestions! Take what works for you and, as always, you be the judge.
The old way of marketing and advertising no longer works. The growth of social media has taken businesses to a new level of user’s engagement and when it comes to branding, the most reliable are, the recommendations and
word of mouth. The social network sites help businesses reach their prospects without investing much in marketing costs.It brings an ease in your journey of becoming a brand because a social media consumer is the best type of consumer.
Craig Newmark
Is there a nonprofit you are quite engaged with, perhaps a client, and you worry that they don't seem to utilize, or even
value, social media to promote their cause and mission? This succinct article by influencer of note Craig Newmark will give you a few practical talking points. They range from the meta (Keep up with the latest trends) to the mundane, albeit practical (Don't add punctuation to a hashtag).
1. Keep up with the latest
trends.
2. Use your networks.
3. Team up with allied orgs and your biggest supporters to host a Twitter Chat.
4. Don't add punctuation to a hashtag.
5. Make sure your content is mobile-friendly.
Audra Lambert
By making time
for simply being present with your audience as artists on social media, one can gain new advocates for one’s practice, cultivate a loyal following, and find new allies and collaborators. Facebook, Instagram, Twitter and Snapchat are all valuable tools toward achieving greater visibility, and the way in which content is produced across these platforms can yield simple yet powerful results.
I recommend this article for artists, and for people who have artists in the family or as friends or clients. It is good, practical advice, especially about engagement. A lot of the article is framed with the concept of a social media pyramid, which provides a basis for engaging strategically and systematically.
A note for those who might not have 20/20 vision. The font in this article is so light I found it a strain to read (and I had my eyes tested only a couple of weeks ago!), so I copied the text and dropped into a Word document and all was revealed!
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