Social Business Bites - Curated by Des Walsh
Hi
3 Juicy bites this week:
- Anatomy of a great LinkedIn sales message
- Cows, consumers and social
media
- A bot register could improve our Twitter experience
Plus the latest episode in my Let's Talk Leadership podcast show, a conversation with my coaching client Kris Gale, who is also one of my very best friends. The part of our conversation which seems to have attracted most attention was when we talked about "dealing with difficult people", including my wondering aloud whether there was an app
for that - it seems there just might be! _____________
Browse previous issues of Social Business Bites at this link
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Emma Brudner
If you're using LinkedIn for sales correctly, you won't insert an ask into your initial invitation to connect. It's only after the prospect accepts your personalized connection request and you've diligently observed their behavior on the network that you can follow
up with a meeting proposal.
But just like sales emails, there's a right way and a wrong way to write a LinkedIn message.
I'm a firm believer in the principle that for sales to be effective, in the long run at least, relationships come before transactions - and hopefully endure beyond an initial transaction. So I'm always seriously underwhelmed when a LinkedIn connection request comes with a sales pitch embedded. I've seen more of this lately so no doubt someone is making money
teaching it!
This article provides a practical template for a respectful, engaging sales email for use on LinkedIn.
Sally Colby
My
father's family were dairy farmers and as a kid I spent a lot of time around the cow bails. It's a tough life and there are no days off (the cows don't get a day off so neither do you, the dairy farmer!).
So I'm sharing this story for two reasons: a) as an example of how social media
can be used to improve public/consumer impressions of an industry or firm and b) as an example of someone who could be excused for not having enough time to "do" social media seeing the value of participating being worth making the time. I.e. the social business time commitment is not really about time, it's about priorities and perceptions of value.
“Public perception of our industry isn’t good,” said Jess. “I know there are extremists, but the fact that they’re out there telling it (negative information) means that’s what some people are hearing.” Jess has found that creating short videos and posting them on Facebook is a great way to connect with consumers and invite
questions.
Hunter Walk
This slightly tongue-in-cheek article has a serious side to it.
Was that a human you replied to yesterday on Twitter, or re-tweeted? Or a cyborg? As artificial intelligence improves, and it is apparently doing that exponentially, working out which
are the human agents and which are the bots/cyborgs is becoming more of a challenge.
This sounds like an X-Men storyline, but Twitter needs to ask all bot accounts to register as such & then badge. Bots can be very useful but users should know they’re following a bot & bots should follow certain ToS. Treat bots like a developer
ecosystem, not like user accounts. __________________________________________ Latest Podcast from the Let's Talk Leadership Show
I this episode I spoke with Kris Gale, Chairman of Michael Johnson Associates, a company which specialises in helping Australian innovators
make the best use of Federal Government industry assistance programs, especially the R&D Tax Incentive. He is also a basketball player and coach, and currently co-hosts two radio programs, each of which takes a weekly, light-hearted look at doings in the world of Rugby League.
One part of this episode
which has attracted particular attention was the discussion we had on the topic of dealing with "difficult" people.
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______________________________________________________ Looking for previous issues of Social Business Bites? Here's the link. _______________________________________________________
Till next time, be well, be social :) Des
PS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413089355 Australia 0413 089 355 Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up). |
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