Social Business Bites #175 - Curated by Des Walsh
Hi
Three juicy bites this week: - 7 Ways to Use Social Media Organically for Prospecting
- Facebook Page Reach Changes Could See
Your Numbers Drop
- Changing Social Media Terminology
With more on Artificial Intelligence, Augmented Reality
and all that.
Plus a call for all who are interested to put your virtual hand up to be a Featured Reader!
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Top 3 Stories This Week
Forbes Business Development Council
Social media has become one of the most important sales and marketing tools for today's companies.
You can draw in and convert a lot of new leads with timely, relevant social posts. But your approach to creating and sharing content matters: If your posts feel overly sales-oriented and not organic or authentic, you won't get very far with potential customers.
Andrew Hutchinson
Hey, remember how Facebook
announced that they would be changing how the News Feed works which would likely result in a drop in your Page reach? Turns out that’s not the only measure that could see your reach decline – this week, Facebook has confirmed another change, this time to their reporting methodology, which could also result in you seeing fewer impressions.
Christina Moravec
“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real
good.” Who doesn’t? _____________________________________
Artificial Intelligence (AI) Update
Michele Goetz
When you get over the fear of a robot taking over your job – because if you see our robots today they are still pretty dumb – your next big concern is how these new workers are going to perform. It’s not just a training question, it’s a management question.
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This Space For You?
Would you like to be featured in the next
issue?
As mentioned last week, it's a long time since I ran the occasional Featured Reader section in this newsletter. I enjoyed that, and I hope others did, so I'm doing it again.
It's no biggie in terms of what you have to do to participate. All I
need from you is a photo - preferably a headshot such as you use on Facebook or LinkedIn, a very short bio, no more than 300 words, and a link to your web site, or Facebook profile, or LinkedIn profile. Is that easy advertising, or what?!
______________________________________________________ Looking for previous issues of Social Business Bites? Here's the link. _______________________________________________________
Till next time, be well, be social :) Des
PS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).
My contact details
Phone: International +61 413089355 Australia 0413 089 355 Skype: userid is deswalsh (if you want to connect with me there, just type in "Social Business Bites" - or email me and we can set it up). |
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